The 30 Second Business Story

For any business to stay afloat, it needs customers. What do customers need? Concise and clear information about your product or service. How do you successfully send that message? Answer the following four questions:

1) What is my service, product, company or cause?
2) What problem do I solve?
3) How am I different?
4) Why should you care?

The impression you make on the potential customers tells the difference between making a sale or being abandoned for your competition. It takes about 2 seconds for us to make lasting impressions of someone, according to research. That's why it's so important to develop the skill and art of making a short and exciting statement about your business. A personal example is this; In a separate business, I may say that I offer financial hope and opportunities to people who need it most as opposed to saying I'm a marketter. If I were to ask someone to be a marketter, more than likely I'll be met with objection and will lose in the end. I call it "speaking in English". You have to "say it in English" and be practical. People must understand you.
Getting back to the 4 questions, the first one is simple: (I'll relate them all to this blog.)
I seek, find and pool business resources for small business people and try to simplify wherever possible or necessary.
The second: I shorten the distance between small business problems and their solutions.
The third: I do not spit huge prices upfront and "hold prospects to ransom" to generate business and I omit hidden agendas and schemes.
The fourth: Because professional business help is usually too costly for small startups and even if your outfit is established, it is always an advantage to save money at any opportunity.
SIMPLE. SHORT AND SWEET.
That actually took less than 30 seconds to share but you get the point. That's how easy it is to craft a compelling pitch about your business. For a complete story on "Mastering the 30 second pitch", you may search businessweek's website.

One important point I wish to highlight is the way I've also incorporated "Google AdSense" into my website because it expands my reach by offering even more links to the information I post about. So if I post about public speaking for example, Google displays links to public speaking help resources and so on. So half of my job is done by Google. For info you may use the search box at the top of this page and search for "Google Adsense" so that you too can place "targetted ads" on your website. THIS IS ALSO A GREAT WAY TO GENERATE ADDITIONAL INCOME FROM YOUR WEBSITE.
Once again thanks for reading.