Monday, January 30, 2006

Cheap Ways to Create VIsibility for Your business

Hello again everyone, it's a pleasure sharing my thoughts with you all. This week I'll focus on growing your business. Growth comes not only from great products but great marketing as well.
Visibility is important to any and every business. Creating visibility however, is not something that all entrepreneurs know how to do. It can be very simple and easy and most importantly very affordable for most small businesses. One great method of creating publicity/visibility is via the use of the "I've heard of you syndrome" which is clearly illustrated here. In a nutshell, you can create a little buzz about your business by just having periodic press releases. Maybe once every 45 to 60 days or so. When your business name keeps popping up, it can become "silently familiar" to many prospects and your name will become a household one over time.
What is great as well is you can be a speaker at many local events. Swim in positive and influential waters and show up at important events where you have opportunities to speak and expose your business to potential clients.
More to follow.
Once again, I thank you.

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4 Comments:

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Anonymous Loky said...

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