The Power of your WHY

It's always intriguing to be in business...ALmost everyone you know has entertained thoughts of doing their own business. Many of them actually start it and almost as many fail miserably at it. Why is that?
We sometimes tend to start businesses based on the fact that it seemed "cool" at the time so we just jumped in without too much thought. What we really need to focus on when we do business is out WHY? WHY meaning the reason for being in business. Most people will say, I want to be independent or I've always wanted my own business or I wanna make a lot of money. In many cases, these are logical answers BUT they're NOT great reasons to be in business. A real reason would be something like wanting to be able to have more time to do the things you really enjoy doing. Sit for a moment and think of what you would be doing if you didn't have to work or worry about money. Most of us work because WE HAVE TO not because WE WANT TO. There is a huge difference. So sit down and ask urself some questions. Write down reason after reason after reason and usually your reason jumps out at you when you get past 15 or 20 reasons.
I encourage all who ever join me in business to do this because it will keep them grounded and steadfast in their pursuit of success. They will not quit or run and hide if it's a rainy day.
When you've got your reason covered, THEN you'll be ready to do business.