Company Image

Perhaps you show your prospects a company dvd touring the 50,000 square foot home office in the upscale business district. Wait a second...that's all the way at number 8 on their list. It's important but not THAT important ahead of the factors listed previously. They just need to know that your company's legitimate and not working out of your grandma's basement with an oil lamp. It will send them a check...that's all. The mistake made in many presentations is they place this at the TOP of the list. Company image tends to get the most attention in many biz op meetings. WRONG.
Good evening my company's called xyz and I'm gonna rob you of the next half hour to tell you about our founder and how he's a family man with 6 families to prove it. Our 32 million dollar home office is state of the art and designed by europe's best architect.
So we see that most presentations are done backwards...AGAINST the will and thinking of the prospect...which is what really matters...it's about the prospect...NOT YOU.