How To Grow Your Business Fast With Affiliations
If your outfit is new or young, it does not mean you have to wait around for an eternity for your business to become visible and recognized. What you need to do is to find huge businesses that have the clients that you need. Piggyback on established businesses and growth can explode once you execute properly. To quote from a famous writer,"Rich people look for and build networks. Everyone else looks for work". Many small business operators seem to think that things will only be done right if they did them themselves and they often end up having no personal life or recreational time. Delegation can save this. Connect and form AFFILIATIONS with larger outfits that can ease some of the stress of starting up a business.
1) Let's say you have a website that sells products or services, you spend time and money advertising and promoting the site so as to increase traffic and increase the probability of generating more sales at your site. There are a number of companies that actually do promotion for you at cheap rates. These companies already have clients and users who shop other people's site through them so why not jump into the pool as well. Visit this site and register to watch your business grow and sales increase. I've done it already and there's nothing like a sweet piggyback ride to success. Why should you do all the work by yourself.
2) I've observed this phenomenon since as a child and now it makes so much sense to me. There will always be a dominating and well known Disc Jockey who develops a huge following and who people can relate to and respond to simply because he's familiar to them. However, if you are a newcomer to the business, regardless of how cool your name is or whatever, your establishment as a "hot" DJ can be troublesome to attain. So what do you do? You form AFFILIATIONS. Try to hang out with the "big boys" and believe me it's a lot easier than you think. Over time you can be involved in gigs where you play in the early part of a concert or party with the popular DJ as the main attraction for later on in the show. You gain exposure to his followers before he plays for them. It's only up to you to impress them greatly enough so as to establish yourself. After a few weeks or months of doing this people will begin to recognize your name then you will be able to stand on your own.
3) Let's say you have just opened a vehicle rental business and you're trying to get things off the ground. What do you do? You don't rely solely on press releases and advertising. You FORM AFFILIATIONS with people who can support your rental business. HOTELS are perfect. Think of yourself as a tourist in a strange country. You have to go through the trouble of finding a hotel in the first place then you may need to get around so you leave your bags in the hotel room and go wandering down the street in search of rental companies. What if you could have access to rental services from right there in the hotel?
As a rental business owner, you must AFFILIATE yourself with several of the local hotels and partner with them so that you become an instant "go to" guy for vehicle rental services. The hotels are always welcoming guests so having a rental company at their beck and call will be very convenient for them and your business will grow.
4) Even huge companies grow in this way. You've seen ads on TV where two companies offer different services that are linked to each other. One such promotion was a campaign between Apple Computer and Pepsi.(Drink Pepsi and look under the bottle cover for winnings from Apple Computer.) You want the benefit from Apple so you drink Pepsi. Both companies win. Pepsi may have very well seen an increase in sales during that promotional period with Apple.That's like killing two birds with one stone. Affiliations can be very powerful when the promotions are carefully planned and executed.
5) I've visited a Botanic Garden that was very well established and eternally beautiful. It is a popular site for visitors and locals alike and the owners opened up a cactus garden in another part of the island. What did they do to establish it? On entering, when you purchase a 6.50 euro ticket for entry to the garden, you instantly got a coupon for a euro off on an entry ticket(5.50 euros) to the Cactus Garden. "What perfect business sense!" I thought to myself. It eases the job of heavily marketing and advertising the cactus garden. It's just like when you're shopping at Amazon.com and they display a list of products that are similar to the one you are purchasing, that may also interest you. BRILLIANT!
Business is a lot of common sense and logical reasoning. You will definitely learn a lot of these tips from experienced AND SUCCESSFUL business people. I stress on SUCCESSFUL because doing something for 20 or 30 years doesn't mean you do it well. Some people have been fishing for 20 years and still don't do a good job of it. Be sure to use the power of AFFILIATES to the best of your ability and take advantage of what the "heavy hitters" have to share about their success stories. Experience is surely the best teacher but it doesn't mean you must experience everything in order to learn. Making your own mistakes is important but whenever possible, please try to avoid it and take time out to learn vicariously from some real winners.
Thanks for reading this mouthful.
Whew !