Customers Love it When Your Staff Smiles

Having repeat customers in your business is crucial to its success. Regardless of people's backgrounds, they love to be treated nicely. I'd rather have a hamburger well presented as opposed to a steak in the face. When someone is pleasant, we as human beings are naturally attracted to them whenever we go to their store. We may feel a bit saddened if the person we admire isn't at work that day.
As business owners, we must strive to hire the nicest and more friendly people we can find. It's better to have 2 smiling cashiers that are slow than it is to have 10 rude cashiers. Please remember, these people represent your business and your business should represent you. Cashiers and clerks interact with your customers so they need to be nice and smile "all the time". It should be a very warm and welcoming atmosphere in your business. Take the time to find the right people and you will create and grow a beautiful pool of return customers in your business...

Great Customer: Where did he go?

In the day to day running of your business, it's very likely that some customers will stand out more than others. Some pass around and hover near every product in the store and never purchase anything. Some pick and choose until they take something that doesn't really cover what they need. Then there are those who know exactly what they want and buy it regardless of the price. These 'gems' can bring more business than you think. For this week I'm gonna be focusing on getting and creating 'repeat customers'.
Being biased as a photographer, I can relate to this phenomenon of repeat customers. I've done some weddings with great results. Great rapport built with the clients then it all ended after the ceremony or rather upon delivery of the photos. I thought about it for a while then decided,"Wait a minute. Christmas is coming up, graduation time is coming up, important family events are coming up, so why don't I create a schedule to give each of these clients a call and CONTINUE and build on the initial rapport that was established for the wedding. I"m currently in the process of implementing this and it will pay off LITERALLY.
This practice of calling former clients and exchanging a few friendly words reminds them that you exist and more importantly reminds them of the great job I did with their photos. This is great for visibility and referrals are easily made through these channels to friends and family who may have different photography requests from time to time.Just recently I learnt that 70% of all business is done via guerilla marketing/word of mouth. Regardless of the budget or marketing plan or whatever, word of mouth brings in 70% of all business. Isn't that amazing?
Whatever business you do, maintain connections with your clients and especially your most treasured ones and tailor your offers to suit their needs and establish great relationships with them. You won't regret it.
Thanks for reading.



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