Company Image

Perhaps you show your prospects a company dvd touring the 50,000 square foot home office in the upscale business district. Wait a second...that's all the way at number 8 on their list. It's important but not THAT important ahead of the factors listed previously. They just need to know that your company's legitimate and not working out of your grandma's basement with an oil lamp. It will send them a check...that's all. The mistake made in many presentations is they place this at the TOP of the list. Company image tends to get the most attention in many biz op meetings. WRONG.
Good evening my company's called xyz and I'm gonna rob you of the next half hour to tell you about our founder and how he's a family man with 6 families to prove it. Our 32 million dollar home office is state of the art and designed by europe's best architect.
So we see that most presentations are done backwards...AGAINST the will and thinking of the prospect...which is what really matters...it's about the prospect...NOT YOU.

Being First In Your Area

No one has even hinted about company name as yet nonetheless we're thinking about being first in our area.People do NOT want to follow...they want to lead and see that there's lots of potential for growth wherever they are.
Next in line they wonder about whether there's company literature shown. Many networkers focus on literature but it's NOT a reading business...It's a relationship business. If you have doubts, then look back at the top 3 in the list. If you depend on a brochure or "biz op cd' to do the selling for you, you'd better think again. You can have the fanciest presentation DVD filmed at the Apollo complete with fireworks and fanfare with Michael Jackson performing at the beginning and that's all great....BUT if you don't connect with people on a personal level, nothing else matters...PERIOD !!
For more on this please contact me for the full ebook Success In 10 Steps...it's absolutely free and this list of priorities is clearly explained therein.
See you next post.